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Privacy policy
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase from our store.
Information We Collect
1. Device Information
When you browse the Site, we automatically gather certain details about your device. This may include your browser type, IP address, time zone, and information about cookies stored on your device. As you move through the Site, we also collect data about the pages you view, the products you explore, the links that brought you here, and how you interact with our content.
We collect Device Information through technologies such as:
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Cookies: Small data files that help us recognise your device. You can learn more about cookies and how to disable them at: http://www.allaboutcookies.org
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Log files: These record actions taken on the Site (e.g., IP address, browser details, pages visited, time stamps).
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Pixels, tags, and web beacons: Electronic tools that help us understand browsing behaviours and engagement.
2. Order Information
When you place or attempt to place an order, we collect information required to process your purchase—such as your name, billing and shipping addresses, payment details (including credit card or PayPal information), email address, and phone number.
3. Currency & Location Information
By using our Site, you agree that third-party services may process your IP address to determine your location so prices can be shown in your local currency. A temporary session cookie may store this chosen currency until your browser is closed.
“Personal Information” in this policy refers to both Device Information and Order Information.
How We Use Your Information
We use the information we collect to:
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Process and fulfil your orders, including payment processing, shipping, and sending confirmations or invoices.
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Communicate with you about your order or customer service enquiries.
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Screen purchases for risk or fraudulent activity.
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Provide product updates, marketing messages, or promotions based on your preferences.
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Improve and optimise the Site experience by analysing browsing patterns and the performance of marketing campaigns.
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Support advertising and retargeting activities, including through the use of Facebook Pixel and other analytics tools.
Sharing Your Information
We may share your Personal Information with trusted service providers to help us operate our business, such as:
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Shopify (our ecommerce platform)
Privacy details: https://www.shopify.com/legal/privacy -
Google Analytics
Privacy details: https://www.google.com/intl/en/policies/privacy/
Opt-out: https://tools.google.com/dlpage/gaoptout -
Facebook/Meta Pixel for advertising insights
Privacy details: https://www.facebook.com/legal/FB_Work_Privacy
We may also share information when required by law, regulatory requests, subpoenas, or to protect our legal rights.
Do Not Track
Our Site does not modify its data collection practices when a Do Not Track signal is received from your browser.
Your Rights
If you are located in the European Union, you may request access to the personal data we hold about you, as well as ask for corrections, updates, or deletion. To exercise these rights, please contact us using the details below.
By placing an order from the EU, you acknowledge that your information may be transferred to countries such as Australia, the United States, or Canada as part of our order-processing operations.
Data Retention
We store your Order Information for our records unless you request its removal.
Updates to This Policy
We may revise this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons.
Contact Us
If you have questions about this policy, want further information, or wish to make a complaint, please contact us at:
Email: hello@silklashco.com.au
Sydney, NSW 2000